“A lot of things have changed through the years, but one thing has not, and that is the Schmidt commitment to customers by providing them with the utmost quality of service and product. We’re not fully satisfied until you are.”
Four Generations of Nurserymen and Landscapers
The Schmidt family and nursery has a long history in the Madison area. Our nursery’s origins date back to 1884 when it was founded in Milwaukee by R.O. Schmidt, a German immigrant. In 1922, the name was brought to Madison by his son, R.W. Schmidt, where it became a well-established institution.
In 1962, R.W. passed away and left his business to his son, Harvey Schmidt, Sr. Harvey rapidly expanded the business, resulting in the need for a larger facility.
The new facility was located on the corner of Irish Lane and Fish Hatchery Road. The Schmidt name was present on Irish Lane until 1988, when Harvey sold the greenhouse and scaled back to a much smaller facility in rural Belleville.
In 1997, Harvey helped his youngest sons, Eric and Tylor, found their small business. The Schmidt brothers’ business began focusing on landscape maintenance while assisting Harvey with nursery and landscape construction operations. By 2001, the Schmidt brothers were managing their own landscape construction projects.
To this day the Schmidt brothers manage operations out of their rural Belleville facility. Sadly, Harvey Schmidt passed away after a courageous battle with ALS in May 2002.